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Cover Story: Maximum Impact

With company budgets stretched thin in support of multiple trade shows, manufacturers and distributors must fine-
tune their approach and think creatively to maximize each venue’s selling potential

by Frank Long

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Our Blogger

  • READ BLOGJoe McGonigal

    Joe McGonigal is co-founder of SCC Partners, a coaching and consulting firm that helps sales professionals and organizations initiate new opportunities and sales growth. As a former sales manager, front line producer and sales leader for Patterson Dental, he brings unique perspective to Mentor. Armed with SCC Partners' full suite of resources, McGonigal uses his wealth of experience to help catapult dental sales representatives to the next level in their careers — and he does so by fostering an environment that encourages a commitment to growth and a willingness to face challenges.

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    To be a successful sales professional in today's dental market you need to take deliberate action on a regular basis. But do you know what action to take? Whether you want to protect your margin, grow your client base, or build stronger relationships with your clients, you must ensure you are doing the right things. We've made it easier to know exactly what those things are.

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