Cover Story: Maximum Impact
With company budgets stretched thin in support of multiple trade shows, manufacturers and distributors must fine-
tune their approach and think creatively to maximize each venue’s selling potential
by Frank Long
READ BLOGJoe McGonigal
Joe McGonigal is co-founder of SCC Partners, a coaching and consulting firm that helps sales professionals and organizations initiate new opportunities and sales growth. As a former sales manager, front line producer and sales leader for Patterson Dental, he brings unique perspective to Mentor. Armed with SCC Partners' full suite of resources, McGonigal uses his wealth of experience to help catapult dental sales representatives to the next level in their careers — and he does so by fostering an environment that encourages a commitment to growth and a willingness to face challenges.
New! WebinarsBreakOut! — A Sales Program For Dental Professionals
To be a successful sales professional in today's dental market you need to take deliberate action on a regular basis. But do you know what action to take? Whether you want to protect your margin, grow your client base, or build stronger relationships with your clients, you must ensure you are doing the right things. We've made it easier to know exactly what those things are.
Latest Blog Posts
Summer’s over and we hope it’s been enjoyable for you. With the renewed focus on business that always reappears after Labor Day, this is the perfect time to learn from the sales and sales leadership experience of a highly respected dental industry veteran. John O’Connor will share his perspective on many facets of the dental […]
Earlier this year, I wrote a post about the growing concerns I hear from reps about how much the dental industry is changing. Corporate dentistry is playing a bigger role in the market and many of those organizations ‘buy’ very differently. Not only is it more difficult to identify and connect with decision makers in […]
Has the strength of corporate leadership ever been more important? Change and transformation are extreme. Competition is smarter and bolder. But here’s another factor that may be the most important of all. This could be labeled the “age of uncertainty.” The world of business is less predictable than at any time I can remember. There […]