Cover Story: Getting Them In The Door
Statistics show that many insured adults are not visiting the dentist. Why not? Some say they’re too busy. Some dread
out-of-pocket costs. Some think they don’t need the care. And some are just plain nervous. We explore those concerns
and how the industry is responding to help coax insured patients through the door of dental practices.
by Courtney Farmer
READ BLOGJoseph Skillin
With a background in writing and public speaking, Joe Skillin specializes in motivational dynamics and high-impact marketing and communications. Owner of Skillin Marketing and founder of The Center for Motivation and Achievement in Washington, D.C., he has led motivational workshops for corporate clients and served as a consultant for Schick Technologies, Hiossen, Biolase and others. A keen dental industry strategist, Skillin shares motivational insights through his blog for Mentor and work with Aurora (publicspeakingatl.com), an Atlanta-based firm specializing in inspirational seminars and workshops.
READ BLOGJoe McGonigal
Joe McGonigal is co-founder of SCC Partners, a coaching and consulting firm that helps sales professionals and organizations initiate new opportunities and sales growth. As a former sales manager, front line producer and sales leader for Patterson Dental, he brings unique perspective to Mentor. Armed with SCC Partners' full suite of resources, McGonigal uses his wealth of experience to help catapult dental sales representatives to the next level in their careers — and he does so by fostering an environment that encourages a commitment to growth and a willingness to face challenges.
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